Facebook Messenger marketing is one of the most influential tactics available to marketers today. Messenger marketing gains enormous scale when it’s backed by powerful chatbots.
In this article, I want to explain exactly how Facebook Messenger marketing works, what role chatbots play, and how you can use this tactic to improve and boost your marketing activities.
Chatbots are automated messaging programs that simulate conversations, ask questions, gather feedback, send blasts, segment users, schedule appointments, make reservations, purchase items, track order status, provide feedback, provide 24/7 customer service, offer downloadable resources, drive traffic to landing pages, and — if a customer so desires — get in touch with a real human being.
Chatbots aren’t unique to Messenger, of course. But when it comes to Messenger marketing, they add atomic power to an otherwise average messaging experience.
A well-designed Messenger chatbot can effectively do the work of an entire marketing department. Chatbots are what allow you to reach individuals in a messaging platform at scale.
For example, a business may have a contact button for Facebook Messenger. So what? Most businesses do. This is, at best, average.
Most businesses don’t have a chatbot connected that replies instantly, guiding users towards a solution.
Businesses who use Facebook messenger marketing with chatbots have a lot to gain right now while the arena is still uncrowded.
The second set of advantages is tactical. Messenger marketing crushes email when it comes to engagement. A competitive email marketer can expect to achieve 5-10% open rates.
But with Messenger marketing, open rates skyrocket to 70-80% in the first hour.